I get this question a lot and I can appreciate the ambiguity surrounding this mysterious term in your Groobybucks Affiliate Area. Most are familiar with Unique visitors, a count of each visitor within a specific time frame, and Raw hits, a total count of visits to a site including repeat visitors.
Qualified hits is a feature setup by NATS to track visits to specific pages, most often join pages. Groobybucks can track your traffic’s progress through site tours and tally up exactly how many make it to the join page by using a little bit of code provided by NATS. Your qualified hits are displayed in the Quick Stats area on your Groobybucks Affiliate homepage and in the “Stats” area.
“Why Should I care?”
Nothing is more important than understanding your traffic and there’s no better way than qualified hits! Sure, knowing how many visitors you get per day is important but how many of those are in the mood to buy? How many are just looking for free content?
“why are my ratios so high? I get over 10k hits per day, have a ratio of 1:1500, but only got three signups. Why isn’t it converting? With this ratio I should be getting six signups so your stats must be broken!!!” What kind of hits are your ratios based on, raw or unique?
Lets say you’re getting 10,000 raw hits per day. On average that usually comes out to around 5,000 unique visitors that you send to a site tour so you’ve got a 1:1500 unique to signup ratio which brings in three sales. By looking at your Qualified hits ratio, you can determine exactly how many visitors were in the buying mood. Today you had five qualified hits out of 5000 unique visitors and got three sales; your qualified to signup ratio is almost 1:2!!!
“That’s a load of shit, what if they just didn’t like your price?”
No Grooby site displays prices outside of the join page; if someone really like’s the content (unique visitor), they’re likely to see how much it costs to signup (qualified hit). The visitor was most likely interested in our content which is why they decided to check our the tour in the first place; Grooby has the top shemale porn sites on the net so who wouldn’t wanna signup?
“Then what does it mean if I have uber-high unique visitors and no qualified hits?”
This question is too much to cover here and will most likely be discussed in a future post, but usually it mean’s your traffic isn’t too keen on the whole “pay-for-porn” concept.
Qualified hits is a powerful statistic that provides great insight into the “quality” of your traffic. It’s ability to distinguish between the porn site tourists and potential paying customers creates a better baseline from which realistic traffic ratios should be created.